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Saphore
Saphore is an iconic player in tire distribution. The company offers a wide range of tires suitable for a variety of vehicles, from passenger cars to industrial vehicles. With a strong commitment to innovation and customer satisfaction, Saphore strives to provide reliable and sustainable mobility solutions.
To support its growth and improve customer service, Saphore needed a robust, flexible and high-performance website. It was against this backdrop that our agency, Parker+Parker, was asked to design and develop their new brand web platform, enabling them to foster their digital transformation.
What challenges have we met?
1 ✚ Efficient content management
Saphore needed a content management system (CMS) that would enable its team to update product information, news and promotions autonomously and efficiently. Content management had to be intuitive and fast.
2 ✚ Optimized user experience
It was crucial to ensure smooth, intuitive navigation for users, whether professional or private. The goal was to improve the user experience to increase conversion rates and build customer loyalty.
3 ✚ Data security
Data security was a priority, particularly to protect sensitive customer information and ensure transaction confidentiality.
4 ✚ Scalability and integration
The site had to be able to integrate easily with other systems used by Saphore, such as their CRM and ERP, and be ready to evolve with the company's future needs.
Technical features developed
✚ Advanced content management system
We've developed a tailor-made digital tool enabling Saphore to easily manage their product catalog. All this by creating numerous dynamic page templates, making it easy to update and publish a variety of content.
✚ Dynamic product catalog
We've implemented a dynamic product catalog, offering advanced search and filtering features. Users can quickly find the tires they need by filtering by vehicle type, size, brand, etc.
✚ Enhanced security
To guarantee data security, we have implemented several protective measures, such as SSL encryption, two-factor authentication for administrators and continuous monitoring for potential threats. The site also complies with data privacy standards (RGPD).
✚ API integration
Saphore's website is interfaced with their CRM and ERP via secure APIs, guaranteeing seamless data synchronization. This integration enables efficient management of inventory, orders and customer service.
✚ Responsive design
We've designed a responsive design, optimized for all types of terminal (desktop, tablet, smartphone), ensuring a seamless and enjoyable user experience, whatever the device used.
✚ Optimizing SEO
To improve Saphore's online visibility, we optimized the site for SEO: URL structure, meta tags, content optimized for relevant keywords. In addition, caching and resource optimization techniques were implemented to ensure fast loading times.
✚ Personalized customer area
A secure customer area enables users to create an account, view their order history, download specific documents and access personalized information. This space is secure and complies with data confidentiality standards.
To conclude,
Basing on our expertise and in close collaboration with Saphore's teams, we were able to create a web platform that met the customer's expectations and supported the company in its digital transformation. The site meets the challenges of content management, security and integration, while offering a high-quality user experience.
