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My comforter cover
The Hacot & Colombier group is a historic and key brand in the field of bed linen and home textiles in France. Founded in the 70s by the merger of Hacot and Colombier, the company is located in Houplines, Northern France. Hacot & Colombier is a major player in home linen in France, boasting a portfolio of prestigious brands via its Anne de Solène subsidiary and supplying mass retailers with around 3,000 tons of fabric per year.
The brand offers two types of activities:
✚ Boutique sales (specialty stores and home decor boutiques), offering quality products for consumers looking for something other than low prices.
✚ Supply of bed linen and household linen to mass retailers.
The challenges
✚ Adapting to today's market
With the rise of online sales, Hacot & Colombier needed to adapt to this new and growing market. The question was how to move from traditional retailers to direct-to-consumer sales via an e-commerce site, guaranteeing continuous availability and worldwide accessibility.
✚ Increase visibility and sales
The creation of an e-commerce site was not only to increase the brand's online presence, but also to showcase flagship products on a weekly basis, build customer loyalty, and increase sales.
✚ Improving the customer experience
It was essential to offer an easy and practical customer experience, with a service available 24/7, including decorating advice, inspiration, and a user-friendly interface to make buying easy.
The tool developed by
✚ E-commerce site
We've developed a high-performance e-commerce site, enabling centralized and efficient content management to facilitate management for Ma housse de couette's sales teams.
✚ Interactive product catalog
The site includes an interactive product catalog, offering advanced search and filtering features. Users can easily find the products they're looking for by category, color, material, etc. Each product sheet includes detailed information, high-resolution images and suggestions for related products.
✚ Transaction security
To ensure transaction security, we've integrated robust security protocols, including SSL encryption, two-factor authentication for administrators and continuous monitoring for potential threats.
✚ Optimizing SEO
To improve the site's visibility on search engines, we've optimized each page for SEO. This includes optimizing meta tags, URL structure and creating content rich with relevant keywords.
✚ Responsive design and UX
We created a responsive design, optimized for all types of terminal (desktop computers, tablets, smartphones). The site offers a seamless, pleasant user experience, whatever the device used. What's more, we've integrated lifestyle content, such as decorating tips and inspiration, to enrich the user experience.
✚ Customized customer area
A secure customer area allows users to create an account, view their order history, download invoices and access personalized information. This space is designed to be intuitive and easy to use.
✚ Maintenance and scalability
We've set up a scalable infrastructure that makes it easy to add new features as Hacot & Colombier's needs evolve. An ongoing maintenance service ensures regular updates and rapid resolution of technical issues.
