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ID4D
The Agence Française de Développement (AFD) group supports, finances and stimulates transitions towards a more equitable and sustainable world. ID4D has been designed as a platform for reflection and information on a variety of topics related to identification for development. The site's mission is to inform and raise awareness of the importance of digital identification systems in developing countries, by publishing expert articles, case studies, reports and in-depth analyses.
The challenges
The ID4D site faced several challenges in the face of a demanding international audience:
✚ Visibility and accessibility
With numerous articles and studies, ID4D suffered from limited visibility, making navigation difficult and not optimizing its SEO to attract qualified traffic.
✚ Ergonomics and taxonomy
The organization of content was not intuitive, complicating article discovery.
✚ Search engine
The internal tool wasn't offering relevant results, diminishing user engagement.
✚ Cross-content and loyalty
The site lacked integrations to encourage cross-engagement between articles.
You have a project redesign?
Redesign objective
Improve visibility: Implement an effective SEO strategy to attract qualified traffic and make content more accessible to search engines.
Optimize ergonomics and taxonomy: Review structure for intuitive navigation, enabling any user to find information easily.
Make the search engine high-performance: Integrate an advanced search to refine results according to user needs.
Promote cross-content and loyalty: Encourage site exploration via article recommendations and complementary content.
Solutions
Structure redesign:Simplified navigation and clear thematic organization (digital identification, financial inclusion, etc.). The most recent and relevant content is highlighted.
Optimization of the search engine:Utilization of Elasticsearch to provide accurate results, with filters by keywords, themes, authors, etc.
Improvement of SEO:Optimization of pages, URLs, images and loading times, with integration of relevant meta tags.
Cross-content and loyalty:Article recommendations, enriched content (reports, podcasts), encouraging visitors to stay and come back.
Modern, responsive design:Adapted to all media, with clear interfaces and visible calls to action.
Results
Organic traffic
30% increase in visitors via search engines.
User experience
Decrease bounce rate by 25% and increase time spent on site by 20%.
Loyalty building
15% increase in newsletter subscribers.
As a result, the redesign has improved ID4D's visibility, usability and engagement, making it better suited to its information mission. If you're facing similar challenges, explore tailored solutions to maximize your online performance.